There were two focuses of this year’s Parkinson’s Awareness Month. The first was on combatting misconceptions and celebrating resilience with the No Matter What messages you saw on social media. The second was on making sure that the issues that matter to you, including timely diagnosis and access to care, were covered in national and local media across the country.
People impacted by Parkinson’s have made it clear that awareness within the Parkinson community and the general public is a key priority. You’ve stated loud and clear that you want to feel understood when approached in public or when discussing Parkinson’s with someone; that you want Canadians to feel motivated to do something about Parkinson’s; and that you want families impacted by Parkinson’s to know where they can turn.
Parkinson’s is the fastest growing neurological disease in the world, and we need to talk about it.
Here are just a few of the highlights of stories that were shared throughout the country during Parkinson’s Awareness Month 2021:
Impact and reach
All numbers are as of April 30, 2021.
20,000,000 views of all media coverage throughout the country
34 national, provincial and local media stories in 81 different outlets
- 13 stories on televised broadcast
- 10 stories in print and online news
- 11 stories on radio
Select regional coverage
- Larry Linton and Karen Lee on Global National News
- Caitlin Nagy on CTV Your Morning Live (feature video above)
- What it feels like: Young-onset Parkinson’s
- Bryce Perry on CBC Information Radio with Mary Markusa
465,900 views of our No Matter What Facebook video series, showcasing the resilience of people living with Parkinson’s
40,700 video views
8,900 likes, shares, and comments from people moved to tell their own stories of perseverance
35,615 visitors to Parkinson.ca from the year before. That’s an increase of over 200%.
1,253 registrations for our Resilience Webinar – an increase of about 1,200% from last year – with 751 live viewers. Our most popular webinar yet!
180 new voices ready to call on government for improved access to care for Canadians living with Parkinson’s. Add your voice!
You help to make Parkinson’s a priority year-round
When you support Parkinson Canada, you make sure that the urgent need for support is met. You make sure that when one of 25 Canadians is diagnosed tomorrow they have a place to turn.